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Bull & Bear Market

A bull market is a sustained period of rising prices; a bear market is a prolonged decline, usually 20% or more from recent highs.

Markets move in cycles, and these two terms describe the broad direction. A bull market reflects optimism and rising asset prices, often lasting years, while a bear market reflects pessimism and falling prices, typically defined as a drop of at least 20%. Trying to time the switch between them is notoriously difficult, even for professionals. For long-term investors, bear markets are when consistent investing through dollar-cost averaging buys assets cheaply. Staying invested through both phases historically beats jumping in and out.

Example

A portfolio that fell from $100,000 to $78,000 has entered a bear market (a 22% drop); when it climbs back and keeps rising, it is in a bull market again.

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