Personal finance, simplified by someone who uses it daily.
Assetli is an independent product — built by one developer who needed a single place to track money, investments, and household finances. I couldn't find a tool that was simple, secure, and genuinely useful, so I built one.
Our mission
Help individuals and families understand and grow their wealth without exposing their financial data to ad networks, data brokers, or any other third party.
What we care about
Privacy by default
We do not sell, share, or rent data. Bank credentials and statements stay in your account, encrypted at rest. We use Google Analytics and Microsoft Clarity only with explicit consent.
Honest pricing
Free tier is genuinely usable forever — no dark patterns. Paid tiers exist so we can keep the lights on without selling your data.
AI as a tool, not a gimmick
We use Claude Sonnet for categorization and analysis where it actually helps. We never publish AI-generated content without review by a human who understands personal finance.
Built in the EU
Data centers in the EU. GDPR-first. Operations team based in Czechia.
Who builds Assetli
Assetli is built by Ondřej Smutný — a web developer and AI enthusiast based in Czechia. Engineering, design, content, and support are all handled by one person. No separate marketing department, no overpromising.
Get in touch
Questions, feedback, or press enquiries: info@assetli.app · Or use the contact form
Ready to try Assetli?
Free forever. No credit card. Set up your first account in under 5 minutes.
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