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ROI (Return on Investment)

A measure of profit relative to the amount invested, expressed as a percentage.

ROI tells you how efficiently an investment generated profit. It is calculated as gain minus cost, divided by cost, expressed as a percentage. ROI is useful for comparing very different opportunities on a level playing field, whether a stock, a rental property, or a business project. Its main limitation is that the basic formula ignores time: a 20% ROI over one year is far better than 20% over five years. For time-sensitive comparisons, investors use annualized return instead. Assetli's analytics show the return on your investments over any period.

Example

You invest $5,000 and later sell for $6,500. Your ROI is ($6,500 minus $5,000) divided by $5,000, which equals 30%.

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